While there may be a sucker born every minute, there’s also a scamming SEO company born every minute. These companies pop up everywhere and usually end up emailing you or calling you on the phone. They look up domain registry information and contact people every day, and some of them are very good. Good at ripping you off that is.

They all guarantee to get your website to the top of the Google search rankings. This is the first claim out of the mouths of these slimy salesmen. They are really good at SEO, or have some inside track with the search engine companies and they can guarantee you a rank. This is 100% false. Nobody can guarantee you a ranking for any price. In fact, read it for yourself right on Google’s website.

Be wary of SEO firms and web consultants or agencies that send you email out of the blue. Amazingly, Google gets these spam emails too:

"Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."

Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.

Nobody can guarantee search engine rankings. Nobody can sell you “guaranteed spots”.

To improve your SEO dramatically, take these 3 simple steps:

• Have good, quality content, using proven keywords.
• Have good quality incoming links. (Links from other websites to your website).
• And finally, update your content.

And remember, if it sounds too good to be true, it probably is.

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