The benefits of blogging for a small business

By Jack Kasle | Friday, March 25, 2016
Today, blogs are a core focus of small business websites. Why? Among other things, blogs help small businesses come up in Google searches. Below are 7 more reasons why your small business should be blogging: Demonstrate thought leadership: Share your smarts with the world and show that you’re a leader in your field by continuall sharing your insight on the things that matter most to yo ...

Why your bed & breakfast needs a responsive website

By Jack Kasle | Wednesday, August 19, 2015
Resorts and mega-hotels certainly have their perks, but few stays can feel as personal or as cozy as one at a quaint bed and breakfast. While the level of luxury and service can vary greatly from one B&B to another (some claim the status simply by offering free bagels each morning). From romantic rooms that maintain the property's historic flair to glorious breakfast buffet spreads, the ch ...

Mobilegeddon - It's time for your website to go responsive

By Jack Kasle | Monday, April 20, 2015
With Google's latest big change in its search algorithm, "Mobilegeddon" is officially upon us. As of April 21, 2015, websites that don't work well on smartphones will start getting punished by Google's all-powerful search engine. Small business websites that have not implemented a strategy for adapting their site and content for mobile devices will be ranked lower than competitors sites'  ...

Responsive web design - one website for every screen

By Jack Kasle | Wednesday, January 07, 2015
Do you know more than 1/3 of your small business’ website traffic is from a mobile device? And by the end 2015 visits from a phone or tablet will be well over 50%. If your website isn’t optimized for a smaller screen, you could be frustrating a third of your site’s visitors. And it’s no secret that a frustrated user rarely becomes a customer. A site without a  ...