15 ideas for promoting your small business locally

By Jack Kasle | Saturday, August 26, 2017
“Have you already been to that awesome pizza place on the corner?” This is how a small local brand name quickly becomes a buzzword. Building a strong local presence breaks down to two stages: earning recognition and maintaining reputation. Those who can reach their customers effectively and gain their trust are likely to become local celebs. With this list of ideas, you can create a plan that  ...
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Getting the most out of your small business tweets

By Jack Kasle | Friday, January 06, 2017
Getting the most out of our Tweets can really improve your brand exposure, drive traffic to your website, and show that you are active and engaged with your customers and prospects. Here are just a few tips to help you get more out of our small business Tweets. How to Find Your Target Market Twitter isn’t as completely random in terms of who finds or follows who. There are a  ...
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Why your bed & breakfast needs a responsive website

By Jack Kasle | Wednesday, August 19, 2015
Resorts and mega-hotels certainly have their perks, but few stays can feel as personal or as cozy as one at a quaint bed and breakfast. While the level of luxury and service can vary greatly from one B&B to another (some claim the status simply by offering free bagels each morning). From romantic rooms that maintain the property's historic flair to glorious breakfast buffet spreads, the ch ...
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Responsive web design - one website for every screen

By Jack Kasle | Wednesday, January 07, 2015
Do you know more than 1/3 of your small business’ website traffic is from a mobile device? And by the end 2015 visits from a phone or tablet will be well over 50%. If your website isn’t optimized for a smaller screen, you could be frustrating a third of your site’s visitors. And it’s no secret that a frustrated user rarely becomes a customer. A site without a  ...
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