The benefits of blogging for a small business

By Jack Kasle | Friday, March 25, 2016

Today, blogs are a core focus of small business websites.

Why? Among other things, blogs help small businesses come up in Google searches. Below are 7 more reasons why your small business should be blogging:

Demonstrate thought leadership: Share your smarts with the world and show that you’re a leader in your field by continuall sharing your insight on the things that matter most to your customers and prospects.

Improve SEO: Or “Search Engine Optimization”. Remember, because you are sharing great content about topics related to your organization, you'll get higher rankings on Google and other search engines.

Build brand awareness: When people are searching for topics related to your business online, they are more likely to find you if you’re blogging regularly, which means that more people will get to know your brand.

Build relationships: Be everywhere your customers and clients expect you to be - chances are they will be looking to your blog to bring a human element to your brand.

Provide customer support: Blogging provides a platform to resolve customer issues, address consistent problems, and highlight your solutions.

Build community: Build great content and an inviting forum, promote it, it and people will make your blog a destination. 

Communicate news: Keep your customers and non-customers informed about the latest and greatest with your products and services.

According to a study by Hubspot of their customer base, the average company that blogs has 55% more website visitors, 97% more inbound links, and 434% more indexed pages than those that don't.

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