Why your bed & breakfast needs a responsive website

By Jack Kasle | Wednesday, August 19, 2015

Resorts and mega-hotels certainly have their perks, but few stays can feel as personal or as cozy as one at a quaint bed and breakfast. While the level of luxury and service can vary greatly from one B&B to another (some claim the status simply by offering free bagels each morning). From romantic rooms that maintain the property's historic flair to glorious breakfast buffet spreads, the choice to stay at a bed and breakfast is sure to be a memorable and unique way to spend a vacation or even just a weekend getaway.

But what if your customers can't find you online, or what if they pull out their cell phone or Ipad for a quick Google search, discover your B&B but your website isn’t mobile friendly. Chances are they will get mildly frustrated and then continue to search for a competitors website that is user friendly. In fact, research shows there is about 60% percent chance a mobile user will click another result if a site isn’t mobile friendly. Losing traffic means losing potential customers, which is just one reason that your bed and breakfast needs a responsive website.

So what is responsive design and how can help your bed and breakfast? Well, just like when you have a guest stay at your bed and breakfast, you don’t want a guest who is visiting your website to have a negative experience. A responsive website is one that adapts to all screen sizes, regardless of what device is being used to view the website. In other words, the website will respond and appear the same way whether you are viewing it on your desktop, laptop, smart phone, or tablet. This will help create consistency and usability across the board, so your site will always perform optimally.

Not having a responsive website may not have been a huge issue a few years ago, but the amount of people using mobile devices for internet activity is rapidly increasing. In April 2014, many B&Bs are reporting more than 40 percent of traffic occurred from smart phones and tablets, compared to just about 23 percent in April 2013. That’s a huge jump in just one year! What will this mean in 2015 for your Bed & Breakfast? Can you afford to lost any more business or are you looking for a way to capture some of your competition's business?

Webgreenit offers a creative and professional way to present your very own bed and breakfast. With the power of responsive web design, the online presence of your location will be the impact upon new guests and adventurers to choose your B&B as their travel destination. 

Responsive web design isn’t a trend any more, it’s a must. Being able to offer consumers a beautiful optimized experience regardless of their choice of device means you’ll have expanded the reach of your service and the chances you have of engaging with individuals. The long lasting nature of this approach is incredibly valuable and the cost effectiveness is a clear advantage.

If you are a B&B owner looking to be ready for your 2015 season, you can request a free 30-minute marketing consultation with Webgreenit to help you determine whether or not your website is responsive. In addition, we can discuss how to generate more leads and increase bookings through your website, as well any other marketing questions you may have.

Go ahead and request your free 30-minute marketing consultation today!

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